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The very best marketing tool any comedian can have is a stand-up comedy act that causes audiences howl with laughter on a consistent basis.
Here’s why I say that:
It will be a comedian’s stand-up comedy act that will get them gigs beyond the open mic scene.
It will be a comedian’s stand-up comedy act that will cause them to get approached for gigs by other comedians who run comedy rooms.
It will be a comedian’s stand-up comedy act that will cause them to get approached by talent buyers.
It will be a comedian’s stand-up comedy act that can be used to showcase for gigs – not just in the comedy club market, but in the corporate comedy marketplace as well.
Keep this in mind:
Once a comedian has performed for an audience and has demonstrated their talent and ability, it’s like trying on shoes that fit so to speak for others who may be interested in possibly hiring that comedian.
Don’t get me wrong – every comedian who is serious about progressing needs an electronic press kit (EPK), which is nothing more than a professional website that has the comedian’s bio, comedy resume, short video clips, testimonials, contact information etc. and is geared specifically for potential talent buyers, comedian bookers or agents.
An EPK validates a comedian as a professional entertainer and provides information in one central place that potential talent buyers can use get more information about that comedian.
Note: Step-by-step details on how to produce a professional EPK for free is included in the Killer Stand-up Online Course.
Every serious comedian should also have a business card that they can hand out to potential talent buyers and contacts that they meet.
But make no mistake – there is NO better marketing tool for a comedian than the stand-up comedy act that they can deliver.
Optimally, a comedian’s stand-up comedy act should be able to generate an average of 4-6+ laughs per minute, resulting in an average of 18+ seconds of laughter per performing minute.
So if you want to market yourself as a comedian, you really need to have a stand-up comedy act that is marketable in the first place because that is the best marketing tool you will ever have.